Leading the creative charge at Mastermind Toys, one of my key responsibilities involves shaping the vision of their Digital Play Guide Catalogue Program.
Crafted strategically during pivotal seasons, these catalogues serve as dynamic showcases for merchandise curated to fit a distinct seasonal theme.
In this instance, the spotlight was on the rejuvenating vibes of the Spring and Summer seasons, synonymous with the joy of outdoor play.
Mirroring this liberating concept, a playful departure from the conventional grid layout was adopted. Products energetically burst out of the rigid structure, creating a vibrant and dynamic tribute to the freedom of warm-weather fun.
These visually captivating guides found their virtual home on the MastermindToys.com website, serving as beacons of inspiration. We strategically amplified their reach through targeted email marketing, engaging social media promotions, and impactful Google ad campaigns.
The heart of this year's campaign pulsated with the theme of breaking out of the metaphorical box, urging everyone to embrace the season with boundless energy — running, bouncing, and jumping into the warmth and adventure.
This comprehensive approach ensured that our devoted audience and a broader customer base were not only aware of but captivated by these seasonal play guides.