The Mastermind Toys email marketing program serves as a crucial conduit for communication with their valued customers, and I played a pivotal role in leading the team through its ideation and execution.
Collaborating closely with the purchasing team, we meticulously crafted email campaigns that illuminate the unique toys and books that set Mastermind Toys apart in the industry.
These email campaigns are versatile, serving diverse purposes such as promotional communications, individual product spotlights, theme-based narratives, and catalogue launches, just to name a few.
Tailored to the season, the creative approach was always playful, ensuring that the copy exclusively targets parents and caregivers, maintaining a respectful distance from direct marketing to children.
Following a rigorous review process, these carefully crafted email creatives are disseminated using popular email marketing platforms (Lyris, Mailchimp, Klaviyo) reaching out to an engaged audience of over 500,000 active subscribers.
From the conception of the email to its final mailing stage, I oversaw the entire program, ensuring that each communication reflects the essence of Mastermind Toys and resonates with their diverse customer base.