The most important marketing initiative in the toy industry is the annual holiday catalogue. Bringing wonder and excitement during the busiest retail shopping season, this project is always just as exciting to conceptualize and execute.
I have had the opportunity over the years to work closely on these books. Starting with conceptualizing the tone and feel of the book, the visual approach, and colours.
Moving on to the execution of the layouts, including product and lifestyle photography, illustrations, and type layout.
Finally, proofing, and overseeing the print process. These books are upwards of 40 pages and can contain over 350 products, making the project as ambitious as it is fulfilling. With the Gift Guide being such an important element in the marketing tool belt, being such an integral part of the design process is always a great achievement.