Annually, the holidays are a time to showcase Mastermind Toys’ most enchanting toys within the pages of the Mastermind Toys Holiday Play Guide. This eagerly anticipated publication extends its festive cheer to an extensive audience, gracing 1.7 million homes across from coast to coast.
In my capacity as the Head of Creative, I was responsible for the entire creative journey associated with the Holiday Play Guide, steering it from its initial conception through to the final printing stage. This leadership role involved curating a visually captivating and engaging experience that not only highlights the featured toys but also resonates with the spirit of the season.
From selecting the most visually appealing layouts to crafting compelling copy that accentuates the magic of the showcased toys, my role involves ensuring that the Holiday Play Guide is not merely a catalog but an immersive experience that sparks joy and anticipation.
As the custodian of the creative vision, my aim is to evoke a sense of wonder and excitement, making the Mastermind Toys Holiday Play Guide an integral part of families' holiday traditions and a source of inspiration for gift-giving celebrations.