Andrew Burling

Buckshot Roasters

Dark Skies Logo

2021-2023 Mastermind Toys Holiday Play Guides

Mind Games, a specialty game and puzzle retailer, approached me to develop distinctive packaging for their new line of classic folding board games. The objective was to create a design system that felt both timeless and fresh—one that paid homage to

Wooden & Magnetic Classics Packaging

Gift Wrap Design

Mastermind Toys In-Store Signage

Layout Addicts Brand Identity

Leading the creative charge at Mastermind Toys, one of my key responsibilities involves shaping the vision of their Digital Play Guide Catalogue Program.

Mastermind Toys Spring + Summer Play Guides

During the holiday season of 2020, Mastermind Toys partnered with Hudson’s Bay to create pop-up Mastermind Toys stores within two key Toronto HBC locations. I had the pleasure of leading the creative approach to these milestone retail opportunities.

Hudson's Bay X Mastermind Toys Pop Up

Outlaw Guide Service

2020 Mastermind Toys Holiday Play Guide

Wildlife Illustration

The Mastermind Toys email marketing program serves as a crucial conduit for communication with their valued customers, and I played a pivotal role in leading the team through its ideation and execution.

Mastermind Toys Email Marketing

Packaging

Mastermind Toys Baby Branding

The 2018 annual edition of the Mastermind Toys Holiday Gift Guide was a fun opportunity to create dreamscapes where imagination comes to life through illustration-augmented photography.

2018 Mastermind Toys Gift Guide

The Honeycomb Carver Skateboard is one of many examples of fun packaging projects that I had the opportunity to work on at Mastermind Toys.

Honeycomb Carver

Designed to enhance sales during peak gift-giving seasons, this campaign centers around four key occasions. The lifestyle photography strategically captures the essence of how children feel during each moment, while the illustrations complement and

June Gifting

The branding for Iron Butterfly (Ontario based blacksmith company that specializes in traditional metal work) was developed to symbolize their use of strong, sturdy materials to create elegant, beautiful products.

Iron Butterfly

Branding for Woodland Shoppe, a local furniture maker and online retail store.

Woodland Shoppe

Gift Cards

Advertising

Burling Wedding

Old School Games

Gift Guides

Email Marketing