Last summer Mastermind ran a promotion to ring in the warm weather of summer. Outdoor toys were celebrated with a different discount every week. The creative reflects the theme, bringing in classic summer imagery in the illustrations and a dynamic, colourful layout that inspires outdoor play. With kids finishing school and getting prepped for summer activities, this June promotion was a definite hit!

Large window banner


Smaller window sign


Individual 'shelftalker' signage